by eMade » July 30th, 2017, 3:09 pm
See also:
5 Job Skills To Get You (And Keep You) Employed - Forbes
But there are basic skills that students of any major — or anyone who simply wants a leg-up on the competition — can use to instantly become more attractive to employers.
Writing
Writing skills are back in vogue, as nearly everything is communicated through web pages, social media, and email marketing. In the Internet world, great writing skills can set you apart from fellow job seekers and keep you employed. As a person who interviews candidates, I get really excited when someone tells me they have a blog. Following the interview, I do my own research by reviewing their content.
Blogging is a huge opportunity to differentiate yourself. It gives employers much deeper insight into candidates and shows off a skill that can be put to use immediately. Frankly, candidates with blogs have a much better chance of getting noticed and hired.
Web marketing
The sitcom “The Office” portrays an office environment with suited sales people making cold-calls and hustling door-to-door to make a sale. Of course, most of us in business know that is a dated model — that’s part of what makes “The Office” so funny.
Most companies today depend heavily on web marketing as a cost effective way to reach potential customers, because most consumers and businesses will start (and finish) their product and service search online. Creating online ads, website content, email marketing and conversion optimization are skills not taught in school, but are certain to land you a job if they are honed.
Search engine marketing
Closely related to web marketing is search engine marketing (SEM) and optimization. Search engine marketing broadly refers to getting website traffic through paid search ads and via free website optimization techniques. In simple terms, this is what gets customers into the company’s door (your website) to look at your wares.
Much of the marketing budget for companies today is earmarked for SEM activities. Today, good SEM can make or break a company — it’s that important, yet there is no formal educational training to become a SEM professional. But individuals can learn these skills on their own.
All you need to know about SEM can be found online, however, I say there is no better way to learn than by doing it. Start by marketing something on the web. It doesn’t have to be a capital-intensive product like a car. Create an e-book and market it online using website optimization and paid search techniques. Another hint: since 65 percent of search is still done on Google, get real good at SEM on Google!
Social media
When your parents tell you to quit spending so much time on Facebook and Twitter, just tell them you are making yourself more employable. That is not too far from the truth.
Many companies are just realizing the importance of social media for attracting and selling to customers and are scrambling to put together their “social strategies.” Adept users of Twitter, Facebook and LinkedIn quite possibly have the skills to help companies with their social strategies. Who would have thought that your many hours of tweeting and “liking” would make you a hot commodity?
Furthermore, many employers look at potential candidates online to see how prolific they are on social media. Today, a high Klout score may be more important than where you went to school and what you majored in. A Klout score can tell potential employers how relevant you are in social media and the blogosphere.
Programming
Sure, I’m biased because I live and breathe the technology industry, but I truly believe that the three R’s abbreviation for reading, writing and arithmetic should include one “P” for programming. People mistakenly think that you need to be a computer scientist to be a programmer. The fact is, many of the most talented programmers are “left brain,” creative thinkers that are not technical majors. Programming will become a required skill, and you would do well by learning it rather than being considered skills deficient.
Businesses have been automated to the point that virtually every task is done on computers running software applications. Many of the applications need to be customized or optimized for the particular business, which is where programming skills are critical. HTML is the language for developing web content and other marketing collateral, and a form of programming that is a must-have skill.
While programming is taught in school, it is often skipped over by non-STEM majors. Today, there are many ways to learn programming. I personally like online education sites such as Coursera and Udacity, where you can learn programming for free from some of the best instructors in the world.
The deck is stacked against most graduates today, as many are finding it impossible to secure a job. To add insult to injury, many are saddled in college loan debt that will take years, if ever, to payoff.
There is hope though. These five tips are foolproof ways to go from being a statistic to a success story.
https://www.forbes.com/sites/rajsabhlok ... c78be07274
See also:
5 Job Skills To Get You (And Keep You) Employed - Forbes
But there are basic skills that students of any major — or anyone who simply wants a leg-up on the competition — can use to instantly become more attractive to employers.
Writing
Writing skills are back in vogue, as nearly everything is communicated through web pages, social media, and email marketing. In the Internet world, great writing skills can set you apart from fellow job seekers and keep you employed. As a person who interviews candidates, I get really excited when someone tells me they have a blog. Following the interview, I do my own research by reviewing their content.
Blogging is a huge opportunity to differentiate yourself. It gives employers much deeper insight into candidates and shows off a skill that can be put to use immediately. Frankly, candidates with blogs have a much better chance of getting noticed and hired.
Web marketing
The sitcom “The Office” portrays an office environment with suited sales people making cold-calls and hustling door-to-door to make a sale. Of course, most of us in business know that is a dated model — that’s part of what makes “The Office” so funny.
Most companies today depend heavily on web marketing as a cost effective way to reach potential customers, because most consumers and businesses will start (and finish) their product and service search online. Creating online ads, website content, email marketing and conversion optimization are skills not taught in school, but are certain to land you a job if they are honed.
Search engine marketing
Closely related to web marketing is search engine marketing (SEM) and optimization. Search engine marketing broadly refers to getting website traffic through paid search ads and via free website optimization techniques. In simple terms, this is what gets customers into the company’s door (your website) to look at your wares.
Much of the marketing budget for companies today is earmarked for SEM activities. Today, good SEM can make or break a company — it’s that important, yet there is no formal educational training to become a SEM professional. But individuals can learn these skills on their own.
All you need to know about SEM can be found online, however, I say there is no better way to learn than by doing it. Start by marketing something on the web. It doesn’t have to be a capital-intensive product like a car. Create an e-book and market it online using website optimization and paid search techniques. Another hint: since 65 percent of search is still done on Google, get real good at SEM on Google!
Social media
When your parents tell you to quit spending so much time on Facebook and Twitter, just tell them you are making yourself more employable. That is not too far from the truth.
Many companies are just realizing the importance of social media for attracting and selling to customers and are scrambling to put together their “social strategies.” Adept users of Twitter, Facebook and LinkedIn quite possibly have the skills to help companies with their social strategies. Who would have thought that your many hours of tweeting and “liking” would make you a hot commodity?
Furthermore, many employers look at potential candidates online to see how prolific they are on social media. Today, a high Klout score may be more important than where you went to school and what you majored in. A Klout score can tell potential employers how relevant you are in social media and the blogosphere.
Programming
Sure, I’m biased because I live and breathe the technology industry, but I truly believe that the three R’s abbreviation for reading, writing and arithmetic should include one “P” for programming. People mistakenly think that you need to be a computer scientist to be a programmer. The fact is, many of the most talented programmers are “left brain,” creative thinkers that are not technical majors. Programming will become a required skill, and you would do well by learning it rather than being considered skills deficient.
Businesses have been automated to the point that virtually every task is done on computers running software applications. Many of the applications need to be customized or optimized for the particular business, which is where programming skills are critical. HTML is the language for developing web content and other marketing collateral, and a form of programming that is a must-have skill.
While programming is taught in school, it is often skipped over by non-STEM majors. Today, there are many ways to learn programming. I personally like online education sites such as Coursera and Udacity, where you can learn programming for free from some of the best instructors in the world.
The deck is stacked against most graduates today, as many are finding it impossible to secure a job. To add insult to injury, many are saddled in college loan debt that will take years, if ever, to payoff.
There is hope though. These five tips are foolproof ways to go from being a statistic to a success story.
https://www.forbes.com/sites/rajsabhlok/2013/03/21/5-job-skills-to-get-you-and-keep-you-employed/#6bc78be07274