Latest SEO trends - 5 techniques for better web usability and conversion

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NiceGuy
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Location: Lagos
 

August 24th, 2019, 12:09 pm

SEO stands for Search Engine Optimization. It's comprises all efforts to make a web property not only search-engine-friendly, but also very usable to the human users - and ultimately, a usable website will lead to better conversions.
SEO Trends
SEO Trends
SEO is age-old. But one beautiful and also challenging thing about SEO techniques is that the approaches are dynamic. Things keep changing. As consumers' tastes change, so do algorithms change. Google Panda, Penguin are but examples of phenomena that confirm that what worked yesterday may be obsolete or even harmful today.

The more reason anyone practising SEO must be abreast of latest trends and acceptable techniques in the world of web SEO and rankings. That's the purpose of this thread on Bestnaija.ng

Now, let's discuss the latest trends and acceptable techniques in this more digital era. What techniques lead to better rankings these days? And what ensure better web conversion? That is leading a first time visitor to ultimately make a purchase?

1. 100% Uptime - yes, 100%!
The most ugly disappointment about a website if offline period. The benchmark now is 100% uptime. It's achievable these days with many tools and technology like Always Online, latency techs, CDN and so on.
So, if your web keeps going offline, then you are on the road to not just pissing off your human visitors but also getting badly ranked by search engines.

Is your web host messing you up? Now you know the industry standard: 100% uptime. Maybe it's time to change web host. Try GoDigital!

2. Good Content - is now god!
Content was king. But now, good content is the god of SEO. You know what? There are loads of junk online. Many are meant to distract you and waste your valuable time. And time is limited. The more reason your website must add value!

One most beautiful thing about good content is that you don't need any search bot to distribute your reach. First time visitors will become not just your customer but also your marketer. Just because the content of your website is useful. They will invite others. They will bookmark and recommend you. So, to ensure your website ranks highly both online and offline, spend 70% of your time generating good, quality and useful content targeted at your own niche and audience. It's a win win win!

3. User-centric Design
The mistake of many old SEO techniques is the fact that they work with the Google bot more in their minds than the users. But forgetting that Google bot will not buy on their site, neither is it going to make subscription. It's going to be human.

So, stop designing for bots. Work with human users in mind. This will reflect in the final job. See the web property from the human standpoint. You will see results.

And know what? This idea will affect many other techniques:

a. URL format (must be human friendly and preferably short and also give idea of content to expect)

b. Title tags must be legible and we'll differentiated

c. Navigation must be easily understood and not ambiguous. In fact, if a user needs a guide to understand how your site works, then there's problem. First pointer. A first time usee must be able to cruise without guide. This is key!

d. Cogent but not overloaded information. Do not jam-pack too many information on a page. Make navigation visible and break large chunk of information into readable pieces.

e. Eye-friendly colours and font sizes

4. Moderate media content
Pictures, videos, infographics will add not just beauty but also richness to your site. A boring site will not invite a return visitor. A text-only site will bore the more.

But moderate use of these media content will work! But don't overdo it.

5. Mobile first!
I can't remember the last time I browsed the web on a computer! Gone are those days when desktop was the first choice. But these days, more than 70% of web content are consumed on mobile and tabs.

Now you see why a responsive web design is a must. Project your site with mobile first in mind. Then others. With that you will catch majority of your audience.

With these, you are close to achieving a good project.


These are definitely not all the latest trends in SEO. Please feel free to object or add more.

Yours truly.

Please share...

I'm really not that nice... :mrgreen:
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NiceGuy
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Location: Lagos
 

August 24th, 2019, 12:47 pm

Please share and RT! :clap:
I'm really not that nice... :mrgreen:
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Champ123
Senior
 

September 21st, 2019, 5:52 pm

Mobile friendly design is a must truly. I wonder why you make it number 5. :thnk:
Life is simple. Seriously. :mrgreen:
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Dube
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Location: Yola
 

March 9th, 2021, 5:06 pm

:tu:
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